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Resume

Summary

Research Expertise: I have 6+ years of experience conducting impactful qualitative and quantitative research for startups, scale-ups and mature organisations with incremental volumes of over $10 billion.

 

User-Centred Design: I approach research by blending technical rigour with a deep understanding of user needs from cultural psychology utilising qualitative and quantitative research methods to inform strategic product decisions.

 

Agile approach: I've spearheaded process improvements to democratise research by up skilling designers and product partners to increase delivery speeds by over 30% in agile teams.

Experience

APRIL 2021 - PRESENT

DESIGN RESEARCHER

Wise

London, UK

Led qualitative and quantitative research (ethnographic studies, usability tests, interviews, surveys, participatory workshops) to inform the development of new financial features.​

 

Successfully increased new customer transaction volumes by 371% by leveraging user personas and behavioral insights on target audiences to guide product decisions.

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Collaborated with design, product management, marketing and engineering teams to ensure user centred approaches align with business strategic decisions.

 

Planned and executed usability testing sessions, identifying critical usability issues and driving design improvements on the core send product to grow new customer volumes.  

Scale research processes by upskill designers on user centered principles that increased the speed of delivery by 30%.

SEPTEMBER 2019 - MARCH 2021

USER EXPERIENCE RESEARCHER

Dext

London, UK

Managed end-to-end UX research process on consumer-facing mobile and web platforms, utilising both qualitative and quantitative methodologies.

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Conducted usability testing and A/B testing to evaluate changes to website navigation,  delivering actionable insights that reduced new customer time to value by 50%.

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Spearheaded research program to identify user needs and key pain points on mobile platform that drove decision to personalise messaging in the onboarding flow. 

 

Worked closely with stakeholders to understand business and technical requirements, translating them into clear, data-driven recommendations in digital interfaces.

APRIL 2019 - AUGUST 2019

CUSTOMER EXPERIENCE RESEARCHER

Ipsos Mori

London, UK

Conducted synthesis on experience listening metrics to drive process improvements for Google Digital Garage project.

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Created user personas and journey maps presented to the senior leadership team.

JULY 2018 - APRIL 2019

HUMAN FACTORS RESEARCHER

Bentley Motors

Crewe

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Applied engineering principles on design of software integrations in automotive interfaces.

 

Conducted user testing with eye tracking software to identify ergonomic pain points and incorporated cognitive psychology insights into product design.​

Education

SEPTEMBER 2021- MARCH 2024

MSc in SOCIAL AND CULTURAL PSYCHOLOGY

London School of Economics and Political Science

Relevant Coursework: Cognitive & Cultural Psychology, Emotional Design, Social Influence, Qualitative and Quantitative Research Methods  

 

Dissertation: "A Cross-Cultural Examination of Emerging Tourist Experiences”

London, UK

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SEPTEMBER 2014-OCTOBER 2018

MEng MECHANICAL ENGINEERING 

Imperial College London

Relevant Coursework: Design Thinking, Computing for User Centred Design, Ergonomics, Statistical Analysis, Technical Specifications

London, UK

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Research Methodology & Toolsets

Qualitative Methodologies

  • Usability testing

  • Interviews

  • Focus groups

  • Workshops

  • Observational studies

  • Contextual inquiry

  • Diary studies

  • Heuristic Evaluations

  • Jobs to be done Frameworks

  • Design Participatory Sessions

Quantitative Methodologies

  • Surveys

  • Card Sorts

  • Benchmarking Testing

  • Data analysis

  • Customer Segmentation

  • Hypothesis Testing

  • Sampling A/B Testing

  • Statistical analysis

  • Regression Analysis

Tools

  • Nvivo

  • Excel, SPSS, R

  • SurveyMonkey

  • Optimal Workshop

  • Google Analytics

  • UserTesting

  • Miro

  • Figma

  • Adobe XD

  • Miro

Artifacts​

  • Storyboarding

  • Journey Mapping

  • Jobs to be Done

  • Personas

  • Empathy Mapping

  • Affinity Mapping

  • Data Visualisation​

  • Service Blueprints

UX Service

  • Conferences: Speaker at BlackTechFest 2023, Panelist at Brain station Panel on Starting and Building a Career in UX

  • UX Certifications: Nielsen Norman Group UX Certification, Studio D Strategic Narratives Course

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